Movenestly
A mobile app dedicated to simplifying relocation, Movenestly eliminates the usual moving stresses, providing a seamless experience whether moving locally or internationally. It's a one-stop platform for discovering moving services and offers personalized checklists for efficient task organization.
Movenestly's core goal is to redefine the moving experience, ensuring users transition to a new place withease and convenience.
What is Movenestly ?
OVERVIEW
Moving to a new place can be a challenging and stressful experience due to finding suitable housing, navigating administrative and legal procedures, building new social connections, and dealing with the financial burden of relocation.
The goal is to understand the needs and frustrations people face when moving to a new area and design a solution that can ease the stress and anxieties of moving.
"Home is where love resides, memories are created, friends always belong, and laughter never ends."
Unknown
Background
Moving to a new place can be a challenging and stressful experience due to finding suitable housing, navigating administrative and legal procedures, building new social connections, and dealing with the financial burden of relocation.
A Website/app that can help ease these struggles and make the process smoother is essential for those going through this overwhelming experience.
Research Goals
The research goal in this case would be to understand the key pain points and challenges that people face when moving to a new place, and to identify how a website/app can effectively support them throughout the entire process.
This includes exploring the specific needs of different user segments, such as renters, homeowners, students, and families, and understanding how the application can offer personalized solutions to their unique challenges.
Additionally, the research goal should focus on identifying how the Website can streamline the moving process, reduce stress and anxiety, and provide users with a seamless and enjoyable experience.
Research Methodology
COMPETITIVE ANALYSIS
Researched existing major competitors to gain insight into their sales and marketing strategies
Interviews
I spoke to people who fall into the following categories
People who are currently moving house
People who have moved in the past six months
People who arep lanning on moving in the new few months
HMW 2
HMW 3
HMW 4
Key Findings
Paint points
Moving is tiring, emotionally overwhelming, difficult and stressful.
Financially you can experience unforeseen costs.
USER INTERVIEWS
i conducted user interviews with individuals who have moved in the last 6 months or they are planning to move. This gave first-hand qualitative data on their experiences.
Concerns and fears
Preventing theft and loss of valuable items
Needs
To efficiently unpack and settle into their new places
Help with figuring out what to pack first and how to pack in a convenient way
How to declutter all the things you cannot move with.
POV 1
POV 2
POV 3
POV 4
HMW Statements
HMW 1
Competitive Analysis
Support
Transportation, moving boxes
Emotional support
Cleaning, sorting out trash, clearing, disassembling, and assembling furniture items.
To get insight into how refining the moving experience is already being approached in the landscape, I analyzed in details these competitors and found:
I'd like to explore ways to help eco-conscious movers minimize their environmental footprint during the moving process by offering tips on sustainable packing materials, transportation options, and recycling resources.
I'd like to explore ways to assist busy professionals who are moving by providing concierge services that handle various aspects of the move, such as finding movers, packing, and setting up utilities, to save them time and reduce stress.
I'd like to explore ways to assist individuals moving to a new city or country by providing them with valuable insights and resources about the local culture, amenities, and community to help them settle in and feel at home.
I'd like to explore ways to help seniors who are downsizing and moving to a smaller home by providing specialized support services and resources tailored to their unique needs, ensuring a comfortable transition.
How might we assist seniors who are downsizing and moving by offering specialized support services tailored to their unique needs and preferences?
How might we offer a comprehensive hub of moving-related information, tips, and tricks to empower individuals with the knowledge they need for a successful move?
How might we connect individuals with reliable local movers and international moving services to simplify the process of finding trustworthy movers?
How might we facilitate a thriving community of movers who can connect, share experiences, and offer advice and support throughout the moving journey?
In this portfolio project, I employed a comprehensive approach to problem-solving, integrating key techniques such as Point of View (POV) statements and How Might We (HMW) statements to drive innovation and guide decision-making throughout the project lifecycle.
POV Statements
Card Sorting
Site Map Arrangement
To provide a clear overview of Movenestly's information architecture, I have included a site map below. This visual representation delineates the structure of the app, outlining key features and navigation pathways for both prospective users and subscribers.
User Flow and Task Flow
To get insight into how refining the moving experience is already being approached in the landscape, I analyzed these competitors and found:
Card sorting is a method used to help design or evaluate the information architecture of a site.
Knowing how users group information will help:
Build the structure for the website
Decide what to put on the homepage
Label categories and navigation
Finding :
Finding screenshot preview
Moving Guide,s Packing Tips, Professional Mover,s Rental Trucks, Container Services, Chat Support/Phone Support/Email, Support FAQs, Moving Cost Calculator, Budget Planning, Cost-saving Tips, Account Registration, Profile Management and Saved Moving Plans were all sorted in the same category by all participants.
This indicates that all participants had a similar understanding or perception of the topics presented and considered them to be related to the same category.
Moving Checklists, Moving Tips and Advice, Storage Solutions, Moving Company Reviews, International Moves, Junk Removal Services were sorted into two or three different categories
This indicates that these topics may be too vague and need further definition
After developing a strong understanding of the problem, I created the first versions of sketches and low-fidelity wireframes.
I conducted an in-depth analysis of user flows and task flows to enhance the usability and functionality of the application. Below, you'll find the pre-log/sign-up information architecture for the main feature in the app, along with the task flows related to logging into an account, creating an account based on selected account type, and creating a timeline for logged-in users.
High-fidelity Screens
User Flow 1 : Find a local movers near me
User Flow 2 : Using the Checklist
Usability Testing
The goal of this usability testing is to evaluate the effectiveness of the Movenestly website's design, identify potential usability issues, and gather feedback from participants to make informed improvements. By conducting these tests, I aim to enhance the user experience, ensuring that Movenestly provides a seamless and enjoyable platform forpeople to move to a new place stress-free.
Conduct a comprehensive assessment of the user experience, including the effectiveness of Movenestly's key functionalities.
Pinpoint potential usability issues and gather valuable user feedback on the interface and features.
Acquire valuable insights to improve the platform's usability and enhance overall user satisfaction.
In this evaluation, several aspects of my platform received positive feedback:
Participants appreciated my brand identity, including the color scheme, illustrations, and button design, which seamlessly complemented the app's content and features.
The details of the search result regarding the local movers were appreciated and very informative.
The checklist, once explained, was well-understood and valued by participants. They also found the "set a reminder" feature to be helpful.
What Needs Improvement:
Low and Mid-fidelity Screens
I utilized low-fidelity wireframes to collaborate with my colleagues and solicit feedback, seeking further perspectives on how they might perceive the initial frames and their initial impressions.
Taking their input into consideration, I developed a high-fidelity prototype that effectively addressed the initial concerns. Additionally, I formulated a script and plan for conducting usability testing.
To assess whether the redesigned solution would effectively address user issues, I conducted a usability test involving five participants. During the test, these individuals were tasked with completing three primary tasks using the prototype.
What Worked :
ptimize UI elements by adjusting their positions and displays to enhance information hierarchy while ensuring a logical user flow.
Refine feature descriptions, for instance, changing 'Domestic Moves' to 'Local Moves,' and incorporate smart animations for improved user engagement.
Enhance the functionality of the map search display linked to movers' research results by making necessary adjustments.